Melle has a background in advertising communication and 15 years of experience in interactive media. Having the opportunity to have worked for leading agencies like DraftFCB, Evident Interactive & These Days Amsterdam but also Sanoma Media Publishing and Eyeworks TV Production give Melle a solid and distinctive vision on the impact and value of interactivity and technology on media, marketing and communication.

As a creative strategist and concepter Melle has helped numerous premium brands in various industries develop sound strategies through technology, solid business models and innovation. He successfully embedded local and global brands like Nintendo Wii, Rabobank, ING Bank, Danone, Ford, Microsoft and Vodafone in the ever-evolving interactive landscape through innovative concepts and strategies.

Melle is a speaker at national and international conferences, active as a guest lecturer and committee member at several Dutch Universities and trainer in crossmedia concepting, dialogue marketing, and brand engagement workshops.

In 2010 Melle was nominated Advertising M/F 2009 by Art Directors Club Netherlands.

As Strategy Director, Melle is committed to Blast Radius Amsterdam, part of the Wunderman Network*

*Wunderman ranks #1 Digital Network Worldwide according to Advertising Age’s 69th annual Agency Report 2013.